Wednesday, February 20, 2019

Vice President Linda Dienno and I presented last night on the challenge and opportunity of fundraising. Congregations depend on philanthropy. We need men and women to give. Finding ways to ask for money is key to successful ministry. However, awkward this might be, it is essential. It was a fun and rich conversation.
 
As it happens the Spring Phonathon is looming. This is the opportunity for everyone to practice the craft of the ask. One can learn how to connect with a friend or an alum of the Seminary. One shares the news and, in the process, invite them to support the Seminary now. If this is the first time that you have ever asked for money, then this is the best and most gentle way to learn how to do it.
 
Giving is highly relational work. We all get fundraising letters; and almost all of them are recycled. The telephone call (or even better – the visit) is the most effective way. A real human being, with whom one has a connection, asking another human being for a gift works really well. So do please sign up for the Phonathon. This is formation at its most practical.
 
The Very Rev. Ian S. Markham, Ph.D.
Dean and President
Back

Dean's Commentary Archive

3737 Seminary Road, Alexandria, Virginia 22304  |  Phone: 703-370-6600 or 800-941-0083 | Employee Directory