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Tuesday, February 11, 2020

VTS has long supported the Virginia Interfaith Center for Public Policy. It’s part of our Christian witness in the world. Recently, TryTank, the experimental lab that is our partnership with General Seminary, wanted to try an experiment in using the power of video to advance social justice causes. It seemed like a natural fit with the work of the Virginia Interfaith Center. The end result is a video supporting a bill to have paid sick days here in Virginia. And what a powerful video of one person’s story it is. You can see it here.
Since it is an experiment, it will be A/B tested with the 25,000 subscribers of the Virginia Interfaith Center’s “action alert” email list. Half will get the video and half will get a regular email asking them to take action. Then we can track the impact of the video.

Best of all, while a video like this would have normally cost over $10,000 to make, it was made for less than a quarter of that. And that’s what the experiment is about. If it does indeed make a difference in the legislation, we will have figured a way to advance social justice causes using video for a fraction of the normal cost. And that could make a big difference

I encourage you to watch the video, and if you live in Virginia, to take action. Likewise, if you have friends in Virginia, please share it with them.

The Very Rev. Ian S. Markham, Ph.D.
Dean and President

Dean's Commentary Archive

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